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Image by Theis Kofoed Hjorth via Flickr |
Something has been happening to me over the course of the past couple of years that I should have been able to predict. After all, I have a birthday every year, so by this time, my age has put me into a group that means I get invited to enjoy a free lunch – accompanied by a financial seminar –
or a weekend at a luxury resort – which happens to be a time-share –
or a free seminar on how to set up your own eBay business.
For those who haven’t yet hit that demographic, the
offers come in lots of different styles.
Here are a few I’ve received.
- A free fleece jacket;
- Dinner at one of three area
restaurants;
- Complementary round trip air
fare; and
- Complimentary seminars.
The ones offering something free don’t tempt me at
all. But I did accept an invitation once - to a wealth building seminar. And that’s the one from
which I learned there really is no such thing as a free lunch. Afterwards, I realized what subtle
techniques persuaded me.
Here’s why I gave in to this invitation.
- It wasn’t just an
invitation: it was a “Special”
invitation.
- The seminar wasn’t free, but the
suggested “tuition” fee of $149 was waived, on the basis of my status as a
special VIP guest.
- The presenters weren’t local; the
invitation promised Donald Trump’s closest adviser, plus 4 self-made
multi-millionaire “experts” were lined up to share the Trump family’s most
successful wealth-creating secrets and strategies.
- The invitation would not be
repeated; it was a once in a lifetime event.
- The tickets were numbered, and
the numbers on mine were very low, implying that seating was very limited
and/or that I was very high on the list of invitees.
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Image by Gage Skidmore via Flickr |
The PS clinched it – “you will learn what others have
paid over $20,000 to learn. Please
RSVP soon as this event will be sold out.”
So I called and made my reservation.
When I got to the event venue, I realized I had forgotten to bring my VIP
personal guest tickets. I asked
two women who were heading in the same direction if they were also going to the
seminar. They were. I mentioned that I wondered if I would
be allowed to enter without my tickets. In response, they handed me one of
their extras.
The number on the ticket was very low. When I got home I discovered it was the
same number as one of my tickets.
So much for the invitation being “special.”
The woman who gave me the ticket also mentioned that
she had attended the same seminar before.
So much for the “once-in-a-lifetime” claim.
Donald Trump wasn't there. That wasn't really a disappointment.
The first speaker’s topic was investment. He threw around a few new terms, like
“market fundamentals,” and then he showed us a website he used to analyze these
fundamentals. He illustrated his
points with screen shots of very persuasive examples of how using this tool
could help interpret the fundamentals of stocks. After 45 minutes, he got to the sales pitch. His product – access to and training on
the website he used throughout the presentation. The price:
$6,000.
But, if we
purchased the product that day, he was authorized to offer the product at a
reduced rate, just $1,999.
And
there was a money-back guarantee.
Until the end of the second day of training, anyone who purchased the
training would be able to decide whether the training was satisfactory and, if not, all
the money would be returned. In addition, those who purchased the package that day would receive a password to the site immediately, an opportunity to become familiar with the software even ahead of the training.
Now I know it is probably surprising that someone as well-educated and well-traveled as I would fall for this sales pitch, but I hadn't figured out all the angles yet. I
filled out the form, provided my credit card information, and signed up for a training
session in two weeks’ time.
As the time for the training approached, I couldn’t
attend because I had to travel for a funeral on the second day of the
training. I called to
reschedule. Unfortunately, there
were no scheduled training dates in the future in my area
yet, but the representative
offered me a 30-day extension of access to the website so that I could continue
to familiarize myself until I could attend training.
When I returned from the funeral, buyers' remorse had set in and I decided I
wanted to get my money back. When
I called, the representative tried to sound sympathetic as he explained that
the deadline for requesting my money back had passed. The guarantee was only through the second day of the
scheduled training. And that
training had happened the weekend before.
He pointed out that the purchase agreement I had signed clearly
indicated this to be the case and there really wasn’t anything he could
do. I had signed the agreement,
and I therefore owed the company the money. The company would happily provide the training in the
future.
That evening, I read every word of that purchase
agreement. I had also received my
credit card bill which indicated that the price had been charged the day after
the seminar. But
the purchase agreement, in addition to stating that I could only receive my
money back if I requested it before the end of the scheduled training, stated
that my credit card would not be billed until after the training.
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Image by NobMouse via Flickr |
I called the company back. I pointed out that I did not believe it
was appropriate for me to be held to the terms of a purchase agreement when the
company hadn’t followed the terms itself. I also pointed out that I thought it
would not be in the best interests of the company to have me, a very dissatisfied
customer, seated among other customers who may not have had a negative
experience
yet, but I could help that scenario along. If the company
refused to return my money, I promised that I would attend their training in
the future, and I would use that opportunity to explain how unhappy I was with
the deceptive and high-pressure sales techniques of the company. It took elevation of the issue to
several levels above the representative with whom I first spoke, but after
consultation with their legal department, the company finally agreed to return
my money in full.
Truthfully, I probably did learn at least a few of
the secrets of the Trump family’s wealth protection:
- always read the fine print, even
after signing an agreement;
- don’t accept “no” for an answer;
and
- don’t be afraid to use
intimidating tactics to get what you want.